LGND’s Next Adventure

Matt Lockwood · June 20, 2019

Designers: Kill Your Darlings

Mike Aleo · January 16, 2019

The expression “kill your darlings” is usually attributed to the great Southern author William Faulkner. In giving this advice to writers, Faulkner meant: you know that word or sentence or paragraph that you feel the proudest of, that you think is the prettiest thing you’ve ever written? — get rid…

Unsafe Unseen: Google Requires SSL, Safety, and Security For Site Rankings

Ryan McCahan · August 17, 2018

In trying to make the internet safer and more secure, Google–the world’s most popular search engine–is officially downgrading insecure websites from search results. And recently, the company started indicating which sites are and aren’t secure. Know What’s Secure To know if a site is secure, just take a look at…

Five Things to Consider Before You Recode the Wheel

Ryan McCahan · July 2, 2018

LGND builds a lot of sites on WordPress, which gives us access to a vibrant ecosystem of more plugins than one could ever possibly need. If you need a specific feature (a calendar, event RSVP or custom fields, for example), chances are we already have a plugin that will slot…

An Unfiltered Take On The New (Instagram) Museum Experience

Molly Clements · May 17, 2018

The scene is all too familiar. Lines—very long lines—stretching around corners and through bookshops. The visitors, who seem energized by a tangible collective momentum, stand ready to participate in the new first-person narrative of the museum experience: Instagram. On weekends I moonlight as a tour guide for the National Gallery…

Simple Isn’t Stupid

Patrick Sims · April 23, 2018

“Keep It Simple, Stupid” Has Lost Its Meaning.  Originally coined in the mid-20th century by aircraft engineers, it’s now thrown around ad nauseam by politicos and PR professionals everywhere. In the early days of flight, the phrase carried helpful value for explaining complex systems. Today, however, the adage implies that…

Why Food Trucks Are Bellwethers For Potential Entrepreneurship

Patrick Sims · March 21, 2018

Why does it costs roughly $5,000 a year to operate a food truck in Portland, Oregon but over $30,000 in Boston, Massachusetts? My home of Washington, DC is ranked 19th — the second least-friendly city — according the U.S. Chamber of Commerce Foundation’s new Food Truck Nation study, the most comprehensive report…

How To Write A Request For Proposal (RFP) In DC

Mike Aleo · March 13, 2018

Writing a RFP can be awful. Sitting down at a blank Word document to try and come up with 15 pages of requirements out of thin air, only to send it out into the ether in hopes of getting back something usable from a mystery agency…total nightmare. But, after years…

What You Can Expect from Facebook’s Latest News Feed Changes

Andrew Dolan · January 12, 2018

Facebook is changing the way its news feed works, aiming to surface more posts from your friends and connections and showing fewer posts from businesses, publishers and organizations. If ‘fewer posts from businesses, publishers and organizations’ raises a lump in your throat, here’s what to keep an eye out for…

What Would Life Look Like Without Immigrant Entrepreneurs?

Patrick Sims · December 4, 2017

What would life look like without immigrant entrepreneurs? It’s not a question Americans often consider, and the heated immigration debate in Washington has, at times, struggled to provide meaningful answers. But think about it this way: Have you ever watched a Disney movie? Made a purchase on Amazon? Wanted the…

The thing we’re most proud of building is the team you’ll be working with.

Our clients are diverse, yet they share one challenge: their issues are far from simple. This challenge never stems from lack of information and data. Rather, their core messages are hidden in obscure places or buried in complex materials.

We help our clients distill ideas to their purest and most compelling state by crafting a story that animates their mission and captures viewers’ attention.

Meet your new team