Digital Storytelling: Making Good Ideas Great Again

By | Level Set

The policy world needs digital storytelling. This may not sound particularly earth-shattering— especially coming from someone who recently launched a digital storytelling company. But it’s worth saying. Why? Because in addition to building awesome products for our happy clients, I believe this approach to communicating ideas has the power to…

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Earning Our LGND Launch Badge

By | Level Set

We are excited to announce today that Legend becomes LGND. Here’s what that means: For starters, we acquired NAV, the design and dev agency built by my LGND cofounder and friend, Mike Aleo. I met Mike as a client of NAV—where I was as impressed by the passion and integrity…

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The anatomy of a card

By | LGND DSGN

Cards have been on my mind and in my files the past few weeks and I’m falling back in love. When they were first introduced to the digital scene years back, they helped to redefine digital user experiences and mobile UI, even though the design problem they solved was not particularly…

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Zip codes aren’t supposed to be pretty

By | Deep Code

It’s a situation all too familiar—you’re working on a mapping project. You may be looking to highlight population, median income, or whatever statistic hits the issue of the day. Someone suggests a zip code map. Great idea! Far from being a series of neat, polygons with clearly defined borders, you…

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