Simple Isn’t Stupid

By | Level Set

“Keep It Simple, Stupid” Has Lost Its Meaning.  Originally coined in the mid-20th century by aircraft engineers, it’s now thrown around ad nauseam by politicos and PR professionals everywhere. In the early days of flight, the phrase carried helpful value for explaining complex systems. Today, however, the adage implies that…

Read More

LGND + PHILLIP

By | Level Set

Today’s policy world is full of good ideas, but it is in desperate need of a way — a responsible way — to connect these ideas to people’s lives. Our team believes new ideas take root and flourish through personal and relatable storytelling. That’s why we are thrilled to announce…

Read More

Digital Storytelling: Making Good Ideas Great Again

By | Level Set

The policy world needs digital storytelling. This may not sound particularly earth-shattering— especially coming from someone who recently launched a digital storytelling company. But it’s worth saying. Why? Because in addition to building awesome products for our happy clients, I believe this approach to communicating ideas has the power to…

Read More