LGND’s Next Adventure

Matt Lockwood · June 20, 2019

An Unfiltered Take On The New (Instagram) Museum Experience

Molly Clements · May 17, 2018

The scene is all too familiar. Lines—very long lines—stretching around corners and through bookshops. The visitors, who seem energized by a tangible collective momentum, stand ready to participate in the new first-person narrative of the museum experience: Instagram. On weekends I moonlight as a tour guide for the National Gallery…

Simple Isn’t Stupid

Patrick Sims · April 23, 2018

“Keep It Simple, Stupid” Has Lost Its Meaning.  Originally coined in the mid-20th century by aircraft engineers, it’s now thrown around ad nauseam by politicos and PR professionals everywhere. In the early days of flight, the phrase carried helpful value for explaining complex systems. Today, however, the adage implies that…

Why Food Trucks Are Bellwethers For Potential Entrepreneurship

Patrick Sims · March 21, 2018

Why does it costs roughly $5,000 a year to operate a food truck in Portland, Oregon but over $30,000 in Boston, Massachusetts? My home of Washington, DC is ranked 19th — the second least-friendly city — according the U.S. Chamber of Commerce Foundation’s new Food Truck Nation study, the most comprehensive report…

How To Write A Request For Proposal (RFP) In DC

Mike Aleo · March 13, 2018

Writing a RFP can be awful. Sitting down at a blank Word document to try and come up with 15 pages of requirements out of thin air, only to send it out into the ether in hopes of getting back something usable from a mystery agency…total nightmare. But, after years…

What You Can Expect from Facebook’s Latest News Feed Changes

Andrew Dolan · January 12, 2018

Facebook is changing the way its news feed works, aiming to surface more posts from your friends and connections and showing fewer posts from businesses, publishers and organizations. If ‘fewer posts from businesses, publishers and organizations’ raises a lump in your throat, here’s what to keep an eye out for…

What Would Life Look Like Without Immigrant Entrepreneurs?

Patrick Sims · December 4, 2017

What would life look like without immigrant entrepreneurs? It’s not a question Americans often consider, and the heated immigration debate in Washington has, at times, struggled to provide meaningful answers. But think about it this way: Have you ever watched a Disney movie? Made a purchase on Amazon? Wanted the…

Digital Storytelling: Making Good Ideas Great Again

Patrick Sims · November 4, 2017

The policy world needs digital storytelling. This may not sound particularly earth-shattering— especially coming from someone who recently launched a digital storytelling company. But it’s worth saying. Why? Because in addition to building awesome products for our happy clients, I believe this approach to communicating ideas has the power to…

Earning Our LGND Launch Badge

Matt Lockwood · September 7, 2017

We are excited to announce today that Legend becomes LGND. Here’s what that means: For starters, we acquired NAV, the design and dev agency built by my LGND cofounder and friend, Mike Aleo. I met Mike as a client of NAV—where I was as impressed by the passion and integrity…

5 Tips For Winning (And Losing) Policy Battles In 2017

Patrick Sims · January 26, 2017

It’s 2017,  Donald Trump is POTUS, and Republicans are in complete control for the first time in a decade… Read: There will be seismic policy shifts in 2017, and everything is on the table. Any time change happens at this scale, it results in a lot of winners and losers. However,…

The thing we’re most proud of building is the team you’ll be working with.

Our clients are diverse, yet they share one challenge: their issues are far from simple. This challenge never stems from lack of information and data. Rather, their core messages are hidden in obscure places or buried in complex materials.

We help our clients distill ideas to their purest and most compelling state by crafting a story that animates their mission and captures viewers’ attention.

Meet your new team