Contactually is a completely different kind of CRM. The goal is to help users better organize, manage, and connect with contacts who can lead directly to business deals. It helps sales folks in finance, real estate, retail, and other people-centric sectors scale their success.
Design & Dev
Contactually came to LGND looking for a more mature and actionable website that captured the relationship-based values their team lives by. We started by interviewing Contactually team members, their customers, followed by information architecture and wireframing. When we started the visual design phase of the project, we devised several different concepts for selling Contactually. Not one of these concepts made it to the final design, but they each were critical steps to developing an experience that helped the Contactually network grow just like it does for its users.