Marketing &
Communications
CASE STUDY
DJI: Off The Beaten Path
Headquartered in Shenzhen, the hub widely considered as China’s Silicon Valley, technology company DJI leads the market in easy-to-fly drones and aerial photography systems. DJI platforms empower creators with the tools to capture images and videos that were once out of reach.
As they prepared the launch of their new Skypixel content app, DJI approached us to create marketing content as part of an international video series that profiles artists who use DJI products in their careers.
Video
MISSION
DJI flew our video team to the hills and beaches of Oregon to produce a cinematic lifestyle video, “Off the Beaten Path,” which profiles Andy Best, a freelance photographer who uses DJI products to make his dream life and career a reality.
LGND’s video team met with Andy to conduct a pre-interview that drove the script, before scouting locations, shooting and producing the video in it's entirety.