S&P Global – Change Pays Digital Campaign

For over 150 years, S&P Global has been the preeminent provider of data-driven analytics and insights for financial markets around the world.

When they began plans for a new campaign focused on the importance of gender equality on financial markets – #ChangePays – S&P Global wanted to create a data-driven digital centerpiece for the effort, and they came to LGND for help.

Digital Storytelling

Data Visualization

Development & Design

Data Analysis


LGND partnered with the S&P Global team to compile the latest data and research on women’s economic impact, synthesize that research into valuable insights, and transform those insights into an immersive digital experience showing the positive impact of efforts to support and empower women in the workplace.


We started our process by compiling hundreds of data points from public and private sources on women’s economic impact in order to create an analytic foundation for the campaign. Then, in conjunction with S&P Global’s own robust research and data assets, we organized the full universe of data into shareable “Vital Statistics” that showed where progress has already been made and where there’s still a long way to go.

The digital story we created showcased not only the key insights selected from the full database, but also the many women-centric programs, initiatives, and events supported by S&P Global. The goal was not only to show that S&P Global understood the issue of gender equality from a data-perspective, but that they also are a leader in creating that equality themselves. To help highlight this leadership, we designed and developed an interactive map featuring S&P Global employees’ letters to their younger selves discussing their career journeys and the importance of diversity in the workplace.

Employee Voices (Map)


The digital hub became a key part of the overall campaign, featuring prominently in social and earned media. With the support of S&P Global’s communications team and other partners, the site was unveiled at the 2019 World Economic Forum in Davos, Switzerland. The campaign and research were subsequently featured in Axios, Fox Business, and NBC News.

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