The International Energy Agency (IEA), an autonomous agency of the Organization for Economic Co-operation and Development (OECD), asked LGND to help them showcase a new global energy initiative, the Energy Efficiency Hub, created as a part of the G20 Hamburg Climate and Energy Action Plan for Growth.
To help solidify the Hub as an authority on global energy efficiency and create a central repository of information for and about its members, we crafted a custom brand identity for the 16 founding member countries, each represented by the logo’s 16-point star.
To generate awareness for the new initiative, we quickly worked to launch a landing page in 2021, acting as a digital placeholder before the build-out of the full website experience in 2022.
The Hub takes on issues important to its members through thematic Task Groups.
These Task Groups inform policy-making, communicate emerging best practices, and share information between countries, international organizations, and the private sector.
Site visitors come from all over the world, and site traffic has doubled in the first six months of the year, with user engagement growing steadily. Audiences are actively engaging with Task Groups and downloading member country reports.
With the incorporation of videos and events, The Hub is now fully realized and can now stream and actively promote activities on the site, and The Hub is now showcased at summits and conferences across the globe.