#ChangePays
I. Challenge
For over 150 years, S&P Global has been the preeminent provider of data-driven analytics and insights for financial markets around the world.
As their trusted digital partner, S&P Global asked LGND to visually showcase its new campaign focused on the importance of gender equality in financial markets –#ChangePays.
Design
Product
Interactive
II. Solution
We compiled hundreds of statistics from public and private sources on the economic impact of women in order to create an analytic foundation for the campaign.
And, in conjunction with S&P Global’s own robust research and insights, we designed the full universe of data into shareable “Vital Statistics” that showcased where progress stands, where it needs to go, and the economic benefits of gender equality.
III. Results
The digital hub became a centerpiece of the overall campaign and was featured prominently in social media efforts and earned media. With the support of S&P Global’s communications team, the site was unveiled at the 2019 World Economic Forum in Davos, Switzerland. The campaign and research were subsequently featured on Axios, Fox Business, CNBC, and other reputable outlets.
Video Showcase
