CASE STUDY

The Ewing Marion Kauffman Foundation - Brown v. Board of Education

The Kauffman Foundation is a Kansas City-based nonprofit working to enhance educational and entrepreneurial opportunities for communities across the state and around the country.

MISSION

The Kauffman Foundation approached LGND with a desire to spotlight their Teachers and Leaders initiatives around the 65th anniversary of Brown v. Board of Education Supreme Court decision. While the landmark ruling was a historic civil rights win, its implementation alone was not enough to rectify systemic teaching inequity in our public schools. Though teacher diversity is demonstrated to improve educational performance, engagement, and outcomes, diversity of U.S. teachers still doesn’t equally represent the student body they teach. As of 2015, even though students of color comprise the majority of the public school population, only 20 percent of educators are people of color.

OUR PROCESS

LGND set out to create an animated video under a tight deadline, leveraging historical photography to explore the devastating impact on teacher diversity and the work the Kauffman Foundation is doing in the space.

The collage-style illustrations, photography, and animation turned the story into a cohesive and compelling visual experience that highlights teacher inequality and lack of diversity in America by combining historical photography with present day data insights.

LAUNCH

In addition to the animated video, LGND developed a custom social media package that included a series of GIFs, static social assets, and an Instagram Story for the organization to share over social channels.

The animated video and assets were launched on May 17, 2019, the 65th anniversary of the Brown v. Board ruling.