NYC Outward Bound Schools: Website Redesign

CASE STUDY

NYC Outward Bound Schools: Website Redesign

Founded in 1987, NYC Outward Bound Schools is a 501(c)(3) non-profit organization that partners with the New York City Department of Education to transform the lives of students from educationally underserved communities in the New York City public school system. NYC Outward Bound Schools aims to transform lives through the rigor of their academic programs, paired with learning outside the classroom through community and environmental engagement.

NYC Outward Bound Schools sought LGND’s help to create a website with a streamlined structure, fresh visual design, and repositioned content to celebrate and showcase the success of their educational model.

Discovery

Design & Dev

MISSION

LGND worked with NYC Outward Bound Schools to create a new website with a more engaging user experience, as well as key pages and web templates that better frame and emphasize NYC Outward Bound Schools’ most important material–like their unique network schools system and student success stories. We conducted in-depth research and interviews with the executive team and prominent stakeholders to ensure that we did justice to NYC Outward Bound Schools’ exceptional work.

OUR PROCESS

We used quantitative and qualitative research insights to guide our project. All aspects of the new site were inspired by the organization’s success in achieving student- and system-level transformation through education, creating lasting change, and generating continued growth. Additionally, we used the organization's pre-existing rich digital assets, such as photography and first-person narratives, to design custom pages and creative page templates that emphasize NYC Outward Bound Schools’ unique philosophy and impressive high school graduation rates, college enrollment numbers, and college retention.

Understanding that NYC Outward Bound Schools’ success stories would keep evolving for years to come, LGND created a flexible and extensible website back-end with robust search functionality, subscription and donation integrations, social media integration, and permission-based access for the staff and board portals and schools pages. As a final step, we used Search Engine Optimization (SEO) to ensure it is a website that’s easily accessible for all: as education should be.

LAUNCH

LGND wanted to ensure visitors and potential donors would see what we see: the profound and effective work of NYC Outward Bound Schools. Since the astounding statistics and student experiences speak for themselves, we designed interactive and visual designs to market the site to varied audiences–from existing donors to education influencers, to parents of students in NYC Outward Bound School’s programs.

Visit The Website

“Thanks to LGND, our website is intuitive to the user, easy to navigate, and ripe with glorious photos and graphics of our work and impact. It’s a site that we are finally proud to share with our community and supporters.”

— Helen Frank

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